diff --git a/app/src/react/components/chat/messages/message/moderation/index.jsx b/app/src/react/components/chat/messages/message/moderation/index.jsx
index 62e6943..d400e60 100644
--- a/app/src/react/components/chat/messages/message/moderation/index.jsx
+++ b/app/src/react/components/chat/messages/message/moderation/index.jsx
@@ -2,10 +2,11 @@ import './index.scss';
 
 import {useSocket} from '@latus/socket/client';
 import {channelIsAnonymous, renderChannel} from '@reddichat/core/client';
+import {ADMIN, MOD, submitMessageDistinction} from '@reddichat/chat/client';
 import {idSelector, isAdminSelector, isModOfSelector} from '@reddichat/user/client';
 import PropTypes from 'prop-types';
 import React from 'react';
-import {useSelector} from 'react-redux';
+import {useDispatch, useSelector} from 'react-redux';
 
 import Actions from 'components/actions';
 
@@ -17,6 +18,7 @@ export default function Moderation(props) {
     uuid,
   } = props;
   const channel = useChannel();
+  const dispatch = useDispatch();
   const id = useSelector(idSelector);
   const isAnonymous = channelIsAnonymous(channel);
   const isAdmin = useSelector(isAdminSelector);
@@ -24,13 +26,13 @@ export default function Moderation(props) {
   const socket = useSocket();
   const actions = [];
   if (isAdmin && (id === owner || 0 === owner)) {
-    actions.push(['👑', 'Admin distinction', () => {
-      socket.send(['MessageAdminDistinction', uuid]);
+    actions.push(['👑', 'Toggle admin distinction', () => {
+      dispatch(submitMessageDistinction({uuid, distinction: ADMIN}));
     }]);
   }
   if (isMod && id === owner) {
-    actions.push(['🎩', 'Moderator distinction', () => {
-      socket.send(['MessageModeratorDistinction', uuid]);
+    actions.push(['🎩', 'Toggle moderator distinction', () => {
+      dispatch(submitMessageDistinction({uuid, distinction: MOD}));
     }]);
   }
   if (isAdmin) {
diff --git a/packages/chat/src/client/effects.js b/packages/chat/src/client/effects.js
index a9b68d6..8efe8a2 100644
--- a/packages/chat/src/client/effects.js
+++ b/packages/chat/src/client/effects.js
@@ -19,6 +19,8 @@ import {
   submitJoin,
   submitLeave,
   submitMessage,
+  submitMessageDistinction,
+  toggleMessageDistinction,
 } from './state';
 
 export default ({config: {'%socket': socket}}) => {
@@ -101,5 +103,9 @@ export default ({config: {'%socket': socket}}) => {
         reject(Math.round(Math.max(0, error.msBeforeNext) / 1000) || 1);
       }
     },
+    [submitMessageDistinction]: async ({dispatch}, {payload}) => {
+      dispatch(toggleMessageDistinction(payload));
+      await socket.send(['MessageDistinction', payload]);
+    },
   });
 };
diff --git a/packages/chat/src/client/index.js b/packages/chat/src/client/index.js
index 8714828..6b0a5a3 100644
--- a/packages/chat/src/client/index.js
+++ b/packages/chat/src/client/index.js
@@ -3,6 +3,7 @@ import Join from '../packets/join';
 import Leave from '../packets/leave';
 import Message from '../packets/message';
 import MessageSiteBan from '../packets/message-site-ban';
+import MessageDistinction from '../packets/message-distinction';
 
 import chat from './state';
 
@@ -17,6 +18,7 @@ export default {
       Leave: Leave(latus),
       Message: Message(latus),
       MessageSiteBan: MessageSiteBan(latus),
+      MessageDistinction: MessageDistinction(latus),
     }),
     // eslint-disable-next-line global-require
     '@reddichat/state/effects': (latus) => require('./effects').default(latus),
diff --git a/packages/chat/src/client/state.js b/packages/chat/src/client/state.js
index 27be382..c917df1 100644
--- a/packages/chat/src/client/state.js
+++ b/packages/chat/src/client/state.js
@@ -120,6 +120,15 @@ const slice = createSlice({
     submitJoin: () => {},
     submitLeave: () => {},
     submitMessage: () => {},
+    submitMessageDistinction: () => {},
+    toggleMessageDistinction: ({messages}, {payload: {distinction, uuid}}) => {
+      const message = messages[uuid];
+      /* eslint-disable no-bitwise */
+      message.distinction = message.distinction & distinction
+        ? message.distinction & ~distinction
+        : message.distinction | distinction;
+      /* eslint-enable no-bitwise */
+    },
   },
   /* eslint-enable no-param-reassign */
 });
@@ -138,6 +147,8 @@ export const {
   submitJoin,
   submitLeave,
   submitMessage,
+  submitMessageDistinction,
+  toggleMessageDistinction,
 } = slice.actions;
 
 slice.reducer.subscription = slice.reducer;
diff --git a/packages/chat/src/index.js b/packages/chat/src/index.js
index 0afa907..a5c5061 100644
--- a/packages/chat/src/index.js
+++ b/packages/chat/src/index.js
@@ -13,6 +13,7 @@ import Activity from './packets/activity.server';
 import Join from './packets/join.server';
 import Leave from './packets/leave.server';
 import Message from './packets/message.server';
+import MessageDistinction from './packets/message-distinction.server';
 import MessageSiteBan from './packets/message-site-ban.server';
 
 import ensureCanonical from './ensure-canonical';
@@ -66,6 +67,7 @@ export default {
       Join: Join(latus),
       Leave: Leave(latus),
       Message: Message(latus),
+      MessageDistinction: MessageDistinction(latus),
       MessageSiteBan: MessageSiteBan(latus),
     }),
     '@latus/socket/connect': async (socket, latus) => {
diff --git a/packages/chat/src/message-channel.js b/packages/chat/src/message-channel.js
new file mode 100644
index 0000000..4461050
--- /dev/null
+++ b/packages/chat/src/message-channel.js
@@ -0,0 +1,9 @@
+import {createClient, keys} from '@latus/redis';
+import {parseChannel} from '@reddichat/core';
+
+const messageChannel = async (latus, uuid) => {
+  const key = (await keys(createClient(latus), `*:messages:${uuid}`)).pop();
+  return parseChannel(key.split(':')[0]);
+};
+
+export default messageChannel;
diff --git a/packages/chat/src/packets/message-distinction.js b/packages/chat/src/packets/message-distinction.js
new file mode 100644
index 0000000..ed0ec70
--- /dev/null
+++ b/packages/chat/src/packets/message-distinction.js
@@ -0,0 +1,22 @@
+import {Packet, ValidationError} from '@latus/socket/packets';
+import {validate} from 'uuid';
+
+export default () => class MessageDistinction extends Packet {
+
+  static get data() {
+    return {
+      distinction: 'uint8',
+      uuid: 'string',
+    };
+  }
+
+  static async validate({data: {uuid}}, {req: {user}}) {
+    if (!validate(uuid)) {
+      throw new ValidationError({code: 400, reason: 'malformed'});
+    }
+    if (!user) {
+      throw new ValidationError({code: 403, reason: 'unauthorized'});
+    }
+  }
+
+};
diff --git a/packages/chat/src/packets/message-distinction.server.js b/packages/chat/src/packets/message-distinction.server.js
new file mode 100644
index 0000000..0526891
--- /dev/null
+++ b/packages/chat/src/packets/message-distinction.server.js
@@ -0,0 +1,46 @@
+import {ValidationError} from '@latus/socket/packets';
+import {renderChannel} from '@reddichat/core';
+
+import {ADMIN, MOD} from '../distinction';
+import messageChannel from '../message-channel';
+import replaceMessage from '../replace-message';
+import MessageDistinction from './message-distinction';
+
+export default (latus) => class MessageDistinctionServer extends MessageDistinction() {
+
+  static async respond({data: {distinction, uuid}}, socket) {
+    const {req} = socket;
+    const message = await replaceMessage(
+      req,
+      uuid,
+      (msg) => ({
+        ...msg,
+        /* eslint-disable no-bitwise */
+        distinction: msg.distinction & distinction
+          ? msg.distinction & ~distinction
+          : msg.distinction | distinction,
+        /* eslint-enable no-bitwise */
+      }),
+    );
+    const channel = await messageChannel(latus, uuid);
+    socket
+      .to(renderChannel(channel))
+      .send(['MessageDistinction', {uuid, distinction: message.distinction}]);
+  }
+
+  static async validate(packet, socket) {
+    super.validate(packet, socket);
+    const {data: {distinction, uuid}} = packet;
+    const {req} = socket;
+    const {user} = req;
+    // eslint-disable-next-line no-bitwise
+    if ((distinction & ADMIN) && !user.isAdmin) {
+      throw new ValidationError({code: 400, reason: 'unauthorized'});
+    }
+    // eslint-disable-next-line no-bitwise
+    if ((distinction & MOD) && !user.isModOf(await messageChannel(latus, uuid))) {
+      throw new ValidationError({code: 400, reason: 'unauthorized'});
+    }
+  }
+
+};
diff --git a/packages/chat/src/replace-message.js b/packages/chat/src/replace-message.js
new file mode 100644
index 0000000..0f2fa28
--- /dev/null
+++ b/packages/chat/src/replace-message.js
@@ -0,0 +1,16 @@
+import {promisify} from 'util';
+
+import {keys} from '@latus/redis';
+
+const replaceMessage = async (req, uuid, fn) => {
+  const {pubClient} = req.adapter;
+  const get = promisify(pubClient.get.bind(pubClient));
+  const key = (await keys(pubClient, `*:messages:${uuid}`)).pop();
+  const message = fn(JSON.parse(await get(key)));
+  return new Promise((resolve, reject) => pubClient
+    .multi()
+    .set(key, JSON.stringify(message))
+    .exec((error) => (error ? reject(error) : resolve(message))));
+};
+
+export default replaceMessage;